The Micro Marketing Program is a unique, innovative and highly effective tool that provides marketing professionals with a means of reaching and influencing their most important customers. The program integrates five vital areas of marketing communications:
Advertising
While the Micro Marketing Program is certainly
advertising, it does not compete with or replace
conventional advertising. Instead it becomes a tool that
assures exposure of your message to the audience most
important to the success of the brand. Ad recall in the
Micro Marketing Program has been shown to be five times that
of the standard, in-journal advertising.
Direct Mail
The Micro Marketing Program has the targeted reach and
convenience of direct mail. But unlike direct mail, it is
virtually guaranteed to be opened, read, remembered and
appreciated.
Gifts and Premiums
The Micro Marketing Program delivers all the impact of a
truly appreciated gifts program, while conforming to all of
the new PhRMA guidelines. Unlike standard gift programs, the
journal received has both monetary and intrinsic value for
your intended audience. Your message won't be wasted on
non-targeted individuals.
Educational Programs
This program is understood to be educational in its
presentation and format. Professionals often believe it to
be a valuable addition to their personal libraries. When
compared to the cost of seminars, textbooks, and
conferences, the Micro Marketing Program delivers far more
value for your marketing dollar.
Sales Promotion
The Micro Marketing Program provides many of the
benefits of in-person direct sales calls by pharmaceutical
representatives. It assures timely contact, provides
valuable information, and allows for changes in the flow of
information with each visit. Unlike sales calls, the Micro
Marketing Program provides a non-intrusive atmosphere that
allows your core medical professionals to be exposed to your
information at a time convenient to them. Sales forces
use the program to compliment their visits by increasing the
frequency and the amount of time spent in front of their
most important physicians with each visit.
Return on Investment
The Micro Marketing Program has a documented return of
400%.