• The Micro Marketing Program virtually guarantees exposure to your core audience while providing product recall rates of 85% or higher. • It provides up-front, cover advertising to your core audience and facilitates communication between the physician and representative. • It provides a quality environment for your message, adding impact and credibility when reaching those essential to the success of your product. • Considered high in intrinsic and monetary value. • Overall physician reaction to this concept has been very positive as they believe the journal they select will help them in their practice. • Audience exclusivity. • The program is qualitatively and quantitatively measurable.